The makers of the best trainers in the world Nike (No, I’m not being paid to say that – I genuinely love Nike, and turn a blind eye to whatever sweatshop tactics they may use because, goddamn they’re cool shoes.) and cooler than thou magazine / film company / site Vice have teamed up to bring us a new geolocation app that allows users to find out the coolest spots in a variety of cities. – Nike True City.
It’s essentially a Google Maps mash up, showing the locations of a variety of restaurants, clubs, shops and general cool shit. Some of the things on there are pretty obvious. Yes the Natural History museum is impossibly awesome, but we all knew that when we were five. Luckily there are some genuine gems on there that would really go unnoticed. I’ve discovered that there is a proper (Not Yo, or anything like that, but PROPER) Sushi restaurant in walking distance from my house. Which is quite likely to get a visit. So, thanks Nike!
Well worth a download (It’s free, so no excuses) especially if you’re going to be jetting off to any of the other five cites featured on the app. It’s like having a polite, mute hipster in your pocket, giving you advice. Nice one.
Check out a video of the app here
And download it here
4 Comments
I reckon Nike should organise a treasure hunt around awesome bars, with pairs of Jordan mak V’s hidden along the way. Do you hear that Nike? Why aren’t I running your marketing department? Ahem -anyway, they are the best shoes, with the possible exception of Hi-Tec Twists…
I was SO CLOSE to buying a pair of self designed Nike IDs the other day. SO CLOSE. But they were just a bit too pricey…Got Airwalks instead. Not as good.
I dunno, Airwalks are the old skool still cool man, although I’ve been eyeing up a pair of ‘Interceptor’ ID’s for a couple of months…mainly because I’m a Camden fop…
Shoe talk?
I think you may both be gay